Useful beats loud
The best story gives someone a reason to read, share, or cite it.
SignalStart a conversation
Research-led Digital PR
Earn attention with evidence.
Earned Signal creates the research, content, and media angles that make brands worth citing.
QUESTION / PROOF / REACH01 — EARNED SIGNAL
SOURCE01
STORY02
REACH03
MAKE
IT USEFUL↗
IT USEFUL↗
FIND THE QUESTIONBUILD THE PROOF
Useful beats loud✳Evidence beats hype✳Relevance beats reach✳Useful beats loud✳Evidence beats hype✳
/ The premise
The internet is full of content. It is short on something to say.
We build the thing behind the headline: the clean dataset, the sharp question, the useful tool, and the expert point of view.
That gives your team a durable source to share, your audience a reason to care, and journalists a reason to reply.
Tell us what you know/ What we make
Work with a job to do in the real world.
Research, content, and outreach built to move together.
/ Starting prices
Choose the right place to begin.
Clear starting points for focused campaigns and ongoing support.
01Focused campaign sprint
Signal Sprint
From $2,500A focused angle, research plan, and pitch-ready story package.
View package02Full Digital PR campaign
Campaign Build
From $5,500Research, a public-facing page or tool, materials, and targeted outreach.
View package03Ongoing monthly support
Signal Partner
From $3,500 / monthA steady source of research, content, and media angles for your team.
View packageStarting prices are placeholders for scope planning. Final pricing depends on the research, format, and outreach required.
/ Our standard
Evidence beats hype
We make the source, method, and limits easy to understand.
Relevance beats reach
The right journalist and the right angle matter more than a giant list.
/ The method
From question to public signal.
A focused process that keeps the evidence, the creative, and the outreach pulling in the same direction.
01
Find the question
Start with the gap between what people want to know and what your market is currently saying.
02
Build the proof
Source, clean, analyze, and document the evidence so the finding can stand up to scrutiny.
03
Shape the story
Turn the result into an asset, a visual, and a newsroom package with a clear point of view.
04
Reach the right people
Match the story to the journalists, beats, places, and moments where it belongs.
“
If it isn't useful to someone who doesn't work for your brand, it isn't ready.The Earned Signal standard
Let's make the signal
What should your market be talking about?
Bring us the question, the dataset, or the hunch. We'll help you decide whether there is a story in it.
Start a conversation hello@earnedsignal.com · Earned Signal Communications/ Common questions
Useful answers before you begin.
What we do, what a campaign can include, and how to get started.
What does Earned Signal do?
Earned Signal is a research-led digital PR agency. We develop original research, useful content, and media angles that give brands something credible to share with journalists and audiences.
What is included in a digital PR campaign?
A campaign can include the research plan, source review, analysis, public-facing asset, visuals, methodology, expert commentary, pitch materials, and targeted journalist outreach.
Who is digital PR for?
Digital PR is for brands, founders, and marketing teams with a question, dataset, product, or point of view that can help people understand something better.
How do we start a project?
Choose a starting package, send a short brief, or email hello@earnedsignal.com. We will help decide whether the opportunity is best shaped as research, content, a tool, or a media campaign.